"The hardest ten pounds to lose is the SAME ten pounds you've lost a dozen times before..." - Me
- Consistency...
- Dedication...
- Adherence...
- Obsession???
"Obsession is the term used by the lazy to describe the dedicated." -Unknown
It's quite true, that in any pursuit, the best way to never fail, is to never quit. If you're sick of starting over again, and again, and again... Stop quitting!
In the context of fitness and fat-loss, these terms and sayings have never been more true. Unfortunately, most weight-loss products/programs are DESIGNED for failure. If you can sell a fat-loss product to a consumer that works the first time, you never get a repeat sale! But if you can sell the same product to the same consumer multiple times... there's where you make a lot of money. Quick-loss weight loss programs are everywhere, and the creators of these programs KNOW they only work temporarily, and they depend on that! If that product can help you lose weight QUICKLY... but then somehow you gain the weight back EVERY time after you use the product... many believe that "it worked once", it will work again, so they buy it again!
At BURN Fitness, after "only" 22+ YEARS in the fat-loss business, we know there is no quick fix. There is no miracle. There is no pill, no shake, no drug... that will produce LASTING weight control and fat loss. It all comes down to those dirty words up above... consistency, dedication, adherence... consistent exercise, dedicated effort, and nutritional adherence.
There is no "perfect workout". None of the workouts we teach are magic, proprietary, or revolutionary.
There is no "perfect diet". EVERY diet works if it follows healthy standards for nutrition and meets your nutritional needs without providing an excess of calories!
We can/do tailor an exercise routine to our clients limitations, schedule, personality, and unique goals.
We can/do tailor a nutrition plan to our clients tastes, allergies, preferences, schedule/lifestyle, and unique goals.
BUT 90% of our clients have the SAME COMMON GOALS. Lose some fat, gain some muscle, feel better, look better, and perform better!
So what's our SECRET? Why do BURN Fitness clients consistently succeed, where others consistently fail... over, and over, and over?
We DEMAND the CONSISTENCY, DEDICATION, AND ADHERENCE!!!
Our clients actually enjoy coming here. They know they will work, but they also know they'll enjoy it. They know they will work harder with us than they ever would on their own, and they will NEVER get bored with the "same-ole" routine. They know their workout will change consistently, and never get stale. They know that they will be "pulled" through their workout, rather than pushed or driven. They also know that they will be EXPECTED to get here on time. They will be ENCOURAGED to get here, and given tools to get here. But they know that once they're here... THEY'RE GOOD! They just hand over the wheel, and off we go!
"The hardest ten pounds to lose is the same ten pounds you've lost a dozen times before." Meaning... many people lose ten pounds, then go off their plan, and gain it all back... then bust their ass to lose it again, then gain it back. By the third go-round of gaining it all back... You've dieted off 30 pounds!!! If you'd simply stuck WITH it... you'd already be down 30... 25 at the worst.
If you focus on losing slowly, steadily, and without starving yourself... you can maintain the loss.
If you choose a workout schedule, and a eating plan that you can maintain FOR LIFE, your weight loss WILL be slower, but it will be FOR LIFE!
If you choose a non-sustainable workout/diet plan that works for 15-30 days, but then crashes and burns resulting in weight rebound... You will eternally struggle... losing the same 10 pounds over, and over, and over... always gaining it back!
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